Founded and built foodpeople, a platform connecting people with private chefs for custom dining experiences. I designed and engineered the entire product—chef profiles, interactive menus, booking flows, and real-time messaging. We scaled to thousands of customers and generated millions in revenue for chefs before the acquisition.
Companies I Founded
Opened MØDA, a curated retail store in Venice Beach that ran for five years and brought in around $500K annually. I handled everything: brand identity, store design, product curation from independent artists worldwide, merchandising, and day-to-day operations. It taught me how product thinking applies to physical spaces and customer experience.
Companies I've Worked With
I've worked inside startups as a design lead and partner—not just executing tasks, but shaping product direction, building design systems, and making tradeoffs that matter.
I've helped founders at early and growth stages figure out what to build, how to build it, and what to cut. The work spans consumer apps, enterprise tools, AI products, and platforms.
What this work looked like:
- Taking products from zero to launch and beyond
- Designing complex systems that feel simple to use
- Working closely with founders and engineering teams to align design with business outcomes
- Building design foundations that scale as the company grows
Design Offerings
With 25+ years building products from zero to scale, I've learned what works—and what's just noise. I work with founders and teams in two ways:
Design Audit
A focused review of your product—designed to surface what's blocking users, where friction lives, and what to fix first.
The fastest way to get clarity before you redesign, hire, or scale.
Best for:
- Products that feel stuck or unclear
- Teams with users who are almost getting value—but something's in the way
What you get
- A clear diagnosis of where users struggle and why
- Prioritized recommendations you can act on immediately
- Confidence in what to fix now, later, or not at all
Fractional Design Lead
Ongoing design leadership for founders who need senior expertise embedded in their product decisions.
I work alongside you to guide direction, make tradeoffs, and keep design decisions aligned with your long-term goals—not just ship features.
Best for:
- Early-stage startups without a senior design leader
- Founders who want a thought partner, not just deliverables
Typical focus
- Product vision and experience strategy
- Key user flows and system-level design
- Bridging design, product, and engineering decisions