UX & Product Audit

Your product works. Your users still struggle.

Let's figure out why—and fix it.

The Problem

Your product is live. People are using it. But something's off:

Users don't "get it" without hand-holding
Onboarding feels fragile or too manual
Support questions keep repeating the same issues
You sense UX problems but can't pinpoint them
A full redesign feels risky, slow, or expensive

You need clarity before you make your next move.

What This Audit Does

This isn't a UI critique or a design theory exercise.

It's a practical review focused on understanding where your product breaks down for users—and what to do about it.

I look at:

Clarity: Do users understand what they're looking at and why it matters?
Flow: Can they complete key actions without getting stuck?
Friction: Where do expectations break or complexity leak through?
Drop-off risk: Where are users most likely to give up?

You'll walk away knowing exactly what to fix first—and why it matters.

Why Founders Work With Me

I've built, scaled, and sold companies—including taking a product from zero to acquisition
I've worked inside startups that raised seed and Series A, scaled teams, and were acquired by Box and others
I've been the first and only design hire, responsible for decisions that shaped products long after I left
I've seen what breaks at scale because I've lived with the consequences of my own design decisions

I don't optimize for polish. I optimize for clarity, momentum, and ROI.

What You Get

1. Product Walkthrough Analysis

I review your product as a first-time user and an experienced designer:

Value clarity and messaging
Navigation and mental models
Core flows (onboarding, key actions, decision points)
Complex interactions, including AI features where relevant

2. UX Friction Map

A structured breakdown of:

Where users hesitate
Where they get lost
Where expectations break
Where complexity leaks through

3. Prioritized Action Plan

Not "nice to haves." You get:

High-impact fixes that move the needle
Quick wins vs. deeper changes
What to fix now, what to fix later, and what to ignore
Clear reasoning behind every recommendation

4. Summary Deck (10-15 slides)

A clean, digestible deck outlining findings, priorities, and next steps—designed to share with your team or stakeholders.

Who This Is For

This audit works best when:

You have a live product, service, or internal tool
Users are active and almost getting value—but something's blocking them
You feel friction or confusion but can't clearly diagnose why
You want to make progress without committing to a full redesign or hire

Common use cases:

Products that feel stuck, bloated, or unfocused
Before scaling usage, traffic, or internal rollout
Before fundraising or major product decisions
When user feedback is all over the place
When complexity has crept in over time

Timeline

Kickoff: Brief alignment (async or alignment call)
Access: Product access + any context you want to share
Review: 5-10 days of analysis
Delivery: Final audit deck + 30-min walkthrough

What Typically Happens After

Most founders use the audit to:

Get their team aligned on priorities
Build confidence before hiring or fundraising
Move forward without second-guessing every decision

If it makes sense, this often leads to a Fractional Design Lead engagement—where I stick around to guide execution, make tradeoffs, and keep product decisions on track.

What This Is Not

A full redesign
A Figma file dump
Generic UX advice you could Google
Theory without action

This is decision support for founders who need clarity before making their next move.

Pricing

$2,000 - $3,000
(Depends on product complexity)

Delivery: 5-10 days

This is also the most common starting point before a Fractional Design Lead engagement.

Next Step

If this sounds right, let's talk.

Book a free 20-minute call

I'll help you decide if this audit is the right move—or if you need something else entirely. I take on a limited number of audits each month, so book early if you're interested.